Amsterdam, September 18th 2020 | NATAN NATAN shows SS21 collection during Amsterdam Fashion Week

On Friday September 18 NATAN showed the latest SS21 collection in the EYE Filmmuseum in Amsterdam. Inspired by Henri Rousseau's primitive paintings, the collection pays a tribute to nature and botanical sensations. Imaginary tropical landscapes are translated into cheerful colors and bold textures. The 40 ready-to-wear looks together create a timeless elegance in tropical style.
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AMSTERDAM, September 17th 2020 | ELZINGA ELZINGA takes over Paradiso during Amsterdam Fashion Week

On September 17, the Dutch fashion label Elzinga presented the new SS21 collection 'Infant Days' in pop temple Paradiso.

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Amsterdam, September 11th 2020 | FREITAG FREITAG opens store in Amsterdam

Amsterdam, Friday September 11 2020. After opening the store in Rotterdam two years ago, the Swiss bag brand FREITAG is now further expanding its activities in the Netherlands with a new point of sale in Amsterdam. This store is all about recycled bags and sustainable means of transport. The new store is run by the experienced German lifestyle specialist Selekteur.

This new point of sale for the unique products of FREITAG is located in the quirky 9 Straatjes, in the middle of the Amsterdam canal belt. On the 70 m2 of the store you will find around 1,000 bags and 1,200 accessories, all made from recycled material. And the same applies to the six bicycles that you can rent for free from Roetz Bikes. This partner specializes in pimping used bicycles, thus giving them a second life as an ideal urban mode of transport. In addition to a Roetz bicycle, visitors can also rent a bicycle bag and take it for a test ride.

Visitors who want to experience sustainability first-hand, can supply the bicycle cinema in the store with electricity using their own muscle power. Don't feel like working up a sweat? Then you can also view the production process of FREITAG in peace, depicted on a truck tarpaulin.

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Amsterdam, September 10th 2020 | DIPTYQUE Diptyque boutique Amsterdam opens her doors to a new, perfectly scented adventure

Diptyque is settled at the Prinsengracht in Amsterdam.

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September 10th 2020 | VANS Vans brengt een eerbetoon aan Amerika's favoriete gezin: The Simpsons

Vans is een Amerikaans icoon op zich dat gebruikmaakt van samenwerkingsverbanden om een eerbetoon te brengen aan de Amerikaanse cultuur. 

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Asterweg 22, Amsterdam-Noord, August 29th 2020 | Nxt Museum Nxt Museum, the first new media art museum in the Netherlands, opens its doors

From today, visitors can immerse themselves in the futuristic world of Nxt Museum. The groundbreaking museum - which is the first in the Netherlands dedicated to New Media Art - opens its doors to the public with the inaugural exhibition ‘Shifting Proximities’.


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Amsterdam, August 12th 2020 | PETIT BATEAU Petit Bateau 'Kids Window Take Over'

On August 12th, Petit Bateau organized a "Kids Window Take Over" to celebrate the summer and mark the start of a new school year. The windows of the Petit Bateau store on the Van Baerlestraat in Amsterdam formed the canvas for a tailor-made art workshop for children aged four to ten. Under the guidance of The Kidspiration Club, the kids could express their creativity and learn about the tropical wonders of the world and themselves under the theme 'Tropicool'.


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August 12th 2020 | Allbirds Allbirds expands with an environmentally friendly underwear collection made from natural materials

AMSTERDAM, June 2020: Allbirds, the sustainable accessory and shoe brand that saw the light of day in San Francisco, announced that it is expanding its offering to include underwear. The company launched another popular sock collection last year and introduced a performance shoe made from natural materials in April. So it doesn't stop there.

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August 11th 2020 | BVLGARI BVLGARI launches collaboration with Yoon Ambush

Bvlgari and Yoon Ambush join forces for a special limited edition Serpenti capsule collection, consisting of bags and accessories. The collection is characterized by vibrant colors and a fresh and soft design - referring to the natural beauty of the tree python from Southeast Asia.

For the collection, Yoon - talented designer from Tokyo, known for her collections inspired by everyday life with high quality workmanship - used three new styles: the Serpenti Shoulder Bag, the Serpenti Belt Bag and the Serpenti Minaudière.

In addition, the collection consists of a series of accessories: a heart-shaped coin case, three different credit card holders and a Serpenti Bracelet in colored nappa leather.


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AMSTERDAM, July 25th 2020 | CHATELIER COSMETICS Launch of new skincare brand Chatelier Cosmetics

On the 25th of July, Chatelier Cosmetics - the newest skincare brand of the Netherlands - launched their first three products in the market. Chatelier is a luxury skincare brand that produces results-driven skincare without unnecessary fillers.

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