G-Star RAW Guerilla show in the North- South line during Amsterdam Fashion Week March '20

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On Saturday evening March 7, Felice Noordhoff opened the G-Star RAW guerilla show, which literally took travelers and invitees in the Metro from North to South in 30 years of denim innovation. The show - a collaboration between G-Star, Amsterdam Fashion Week and the GVB - turned out to be a surprising combination of three Amsterdam brands.