Berlin-based IVY & OAK celebrated the opening of its first store, on the occasion of its two-year anniversary. From now on, IVY & OAK will be presenting their seasonal collection and a selection of bridal gowns at Münzstraße 22, in a space of about 50 square meters.
The beautiful store opened just two years after the brand launched. Founder Caroline von Stieglitz: "The success of our online shop and the steadily growing demand from customers for a 'physical store', encouraged us to start an omnichannel concept. With the opening of the first store we want to make IVY & OAK more tangible and better understand the needs of our customers. We want to learn and develop ourselves. "
The store concept is characterized by clean lines, natural elements and attention to detail. Caroline: "The concept of the boutique reflects our style, our values and vision. We focus on timeless design and the use of high quality natural materials. As a previous online brand, we are very happy that we finally meet and get to know our customers in person".