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We believe anyone can find confidence in what they wear. Our dream, is to empower people around the world to be whoever they want to be. To wear, whatever they want to wear. Because we all have the right to be our true selves. We guide them to their style, by bringing a lifestyle solution that challenges the tradition of fashion.

10DAYS' signature is the unexpected way of combining comfort and style through soft materials, creative silhouettes, sporty looks, statement pieces and hidden details. Simple, but never regular. Our collections capture the confidence, creativity and collectiveness of the city of Amsterdam. Urban, free designs with a contemporary take of the pragmatic soul. Through the art of combining, the possibilities are endless. Freedom all the way. We offer women’s and children’s ready-to-wear clothing, lifestyle, interior, footwear and accessories. And through all our collections we like to challenge you to BE UNEXPECTED OR SIMPLE | NEVER REGULAR.