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A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.

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June 29th 2020 | Allbirds says ‘hallo’ with its first Dutch store in Amsterdam

Amsterdam, June 2020 - Allbirds, the sustainable footwear and accessories brand from San Francisco, is opening its first bricks-and-mortar store in Amsterdam’s famous Nine Streets area on June 18th. Allbirds launched a dedicated e-commerce site for its Dutch customers in July 2019 and has seen a growing demand for its signature minimalist trainers, which are made from premium natural materials including Merino wool, renewable eucalyptus tree and sugarcane. The store will be Allbirds’s 19th physical store, following recent openings in Berlin, Tokyo and Washington D.C. Allbirds has experienced a strong growth trajectory in Europe and opened the doors to its second outpost in London earlier this year. 

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