Menu

Allbirds

-

Allbirds expands with an environmentally friendly underwear collection made from natural materials

Go back

This is a logical next step after the launch of socks last year, because natural materials are especially important for the intimate parts. Typically, underwear is made from materials full of chemicals or with a significant carbon footprint. Pure nylon is obtained from petroleum and as much as 99% of cotton is grown with heavy pesticides. 16% of the world's pesticides are used for the production of conventional cotton. Moreover, the production of a ton of conventional cotton requires up to five times more agricultural land than is required for a ton of TENCEL Lyocell. Allbirds' mission to enter the world with softness continues in the new collection: renewable, natural fibers are used for those areas of the body where softness and naturalness are most important. Allbirds strives for products that meet the highest environmental standards. For example, the new underwear is OekoTex100 certified, which means that no harmful chemicals were used in production. The new underwear collection is made from Allbirds' own super yarn TrinoTM: a magical blend of sustainably sourced eucalyptus fibers, ZQ-certified merino wool and a touch of elastane. The waistband consists of bionylon and rPET. The unique TrinoTM recipe was originally developed for the Allbirds sock line. The yarns have now been refined and adapted to create natural, high-quality underwear with a perfect fit. The silky soft TENCEL Lyocell is made of Allbirds' Tree material and offers a cooling and breathable effect. In addition, the super fine merino wool is soft for the skin and moisture-wicking. Finally, the underwear is designed according to the typical Allbirds aesthetic with "the right amount of nothing": free of unnecessary details and full of unparalleled comfort for which the brand is known. 

The underwear collection will be available online at www.allbirds.eu from June 18 and in five different types: boxer, slip, shorty, string and bralette. Prices start from € 17.