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says ‘hallo’ with its first Dutch store in Amsterdam

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Allbirds plant towers

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To celebrate Allbirds’s arrival in Amsterdam, locals can expect to see beautiful plant stands popping up across the city on July 10th and July 11th. Filled with air-purifying plants, courtesy of the experts at Wildernis, Amsterdammers are welcome to help themselves to a green gift. Allbirds is on a mission to minimise its carbon footprint and the plants are an invitation for locals to embark on their own carbon reduction journey. The plants also carry a hidden map with city tips from four local tastemakers. The secret spots include urban oases and local businesses, who like Allbirds, believe in making better things in a better way.