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AMATØR was founded in 2011 by Eline Starink. During her study at the Amsterdam Fashion Institute she didn’t primarily want to start a fashion label. It was while she was working in the business environment, she noticed that there was a need for a personal touch to dressed-up outfits.  This inspired her to set up a label that caters to this need, a label that celebrates individuality and brings contrast to a world that is dominated by primarily black ensembles.  AMATØR shows its Scandinavian roots through down-to-earth designs that display a touch of elegance. The Norwegian brand is based in Amsterdam and counts 70 retail points in Belgium, England and the Netherlands.



AMSTERDAM, April 1st 2015 | AMATØR Publication Vogue

AMATØR publication in Vogue.

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AMSTERDAM, March 1st 2015 | AMATØR Publication Harper's Bazaar

AMATØR publication Harper's Bazaar.

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UTRECHT, September 25th 2014 | AMATØR worn at Nederlands Film Festival 2014

Actress Anna Drijver looked stunning in her AMATØR suit, last night at the Dutch Film Festival.

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AMSTERDAM, September 18th 2014 | AMATØR New at Spice PR

Spice PR proudly presents AMATØR as the new addition to their portfolio.

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