AMATØR was founded in 2011 by Eline Starink. During her study at the Amsterdam Fashion Institute she didn’t primarily want to start a fashion label. It was while she was working in the business environment, she noticed that there was a need for a personal touch to dressed-up outfits. This inspired her to set up a label that caters to this need, a label that celebrates individuality and brings contrast to a world that is dominated by primarily black ensembles. AMATØR shows its Scandinavian roots through down-to-earth designs that display a touch of elegance. The Norwegian brand is based in Amsterdam and counts 70 retail points in Belgium, England and the Netherlands.
AMATØR publication in Vogue.Read & see more
AMATØR publication Harper's Bazaar.Read & see more
Actress Anna Drijver looked stunning in her AMATØR suit, last night at the Dutch Film Festival.Read & see more
Spice PR proudly presents AMATØR as the new addition to their portfolio.Read & see more