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Childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was only natural to transform their complementary vision into their own brand: ba&sh.

Since its launch in 2003, the line has evolved around the concept of the “ideal wardrobe”: every-day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts.

Their creations re ect their sensibility: desirable dresses and jumpsuits, essential t-shirts and knitwear perfectly layering with jeans and pants: a display of various prints, precious materials as cotton veil, cashmere and silk, declined in re ned shapes.

Barbara and Sharon work with their feelings and desires: no trend book, but a strong determination and sense of identity that has established their ready-to-wear and accessories lines as a leading, contemporary brand, present in over 400 points of sales throughout the world.


Amsterdam, September 5th 2018 | BA&SH ba&sh after movie


The after movie of the store opening from ba&sh, which we hosted on the 5th of September.

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September 5th 2018 | BA&SH ba&sh store opening

The French fashion brand ba&sh - which is known for its effortless dresses and feminine prints - opened its first store in Amsterdam on the 5th of September at the P.C. Hooftstraat in Amsterdam. An extension to Amsterdam was chosen because of the sense of style of the Amsterdammers. According to ba&sh, Amsterdam is a dynamic and attractive European city where many designers are based for the same reason.

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