We create products that make the lives of our customers easier and better. Our core products is our unique, anatomically shaped footbed. BIRKENSTOCK invented the footbed and has also shaped the meaning of the term "footbed", which is so common today. The footbed is not only a unique, revolutionary product concept that paved the way for a completely new market. It's also a core idea and a reference point for everything that we do. Now and in the future. Everyone should have access to our footbed.
BIRKENSTOCK stands for excellent comfort, high functionality and extraordinary quality. The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under what are for our brand typically demanding conditions. Our products promote wellbeing. They literally do good. So they stand out from the flood of cheap products that dominate large parts of our consumer world today.
Since 1774, we've been thinking of ways we – the inventor of the footbed – can make the lives of our customers better and richer – with a good shoe for all conceivable situations in life. In an overwhelmingly price-driven consumer world characterized by cheap products made in Asia under precarious conditions for both people and nature, BIRKENSTOCK, with its premium quality products, creates a reasonable alternative for those who place value on function and quality.