CYELL was founded in 1995 and reached the summit of the women’s bathing and sleepwear segment in Europe. CYELL is being sold in over 1,600 carefully selected lingerie and specialty shops and department stores in more than 14 countries. In addition, CYELL has her own online shop. CYELL distinguishes herself by giving women the feeling of happiness and comfort and the collections emphasise natural beauty within every woman. CYELL always strives for high quality and a perfect fit. In Febuary each year CYELL releases a new Swimwear collection, of which a selection called Early Delivery is already available from December. In June each year CYELL launches a High Summer collection and there’s a Never Out Of Stock (NOOS) collection available all year round. In 2017 a new brand called ICON by Cyell came to life: a luxury swimwear collection featuring beautiful iconic and surprising styles with the quality and perfect fit one can expect from CYELL.
On Wednesday, November 8th 2017, was the official opening of the ICON by Cyell pop-up store at the Huidenstraat 13 in Amsterdam. ICON by Cyell invited influencers and editors from magazines to give them a first view on the very first ICON collection, including a lovely walk-in breakfast at the pop-up store.Read & see more