ICON by Cyell

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On Wednesday, November 8th 2017, was the official opening of the ICON by Cyell pop-up store at the Huidenstraat 13 in Amsterdam. ICON by Cyell invited influencers and editors from magazines to give them a first view on the very first ICON collection, including a lovely walk-in breakfast at the pop-up store.

Having produced swimwear for the last quarter of a century, Cyell felt more than ready for ICON by Cyell. They are therefore incredibly proud of their very first collection that features beautiful, iconic styles. Using their expertise in producing swimwear, they succeeded in creating sophisticated designs that are of superb quality and have a perfect fit. The swimwear has surprising aspects like ruffles, crocheted, rose gold details and lacing. This collection is inspired by the beautiful and icon European beaches, such as the Côte d"Azur and the coastlines of the Provence and Bretagne.

The campaign images have been shot on a magical island with top model Rianne ten Haken by the photographer Jouke Bos and the styling was done by Jetteke van Lexmond.

ICON by Cyell is available from November 2017 in high end stores in the Netherlands, Belgium, Germany, and via the webshop