On a early Monday morning, de Bijenkorf invited beauty press and influencers for an intimate breakfast in the Amsterdam store right before opening hours. During the breakfast the new cosmetics brands and beauty services were introduced. Amongst the new brands are the cruelty-free Hourglass, Aesop and Le Labo Fragrances. Gucci beauty was also welcomed at de Bijenkorf Amsterdam with a very own counter on the beauty department.
Apart from the new brands, de Bijenkorf also revealed their new service, the personal beauty stylist who customers can book for a private appointment and beauty consultation at all stores across the Netherlands. In October, de Bijenkorf will sell their very first advent calendar, that consists of a lot of beauty treasures to gift this Holiday season.