The lifestyle brand opened its first store in Amsterdam’s Nine Streets neighborhood on Friday, November 9th.
Situated on Huidenstraat Street, the new store will be 299sqm (3,218 sq ft) with the original façade preserved and untouched. The interior evokes Free People’s signature aesthetic while respectfully honoring the architectural features of the original building. Inspired by nature’s raw beauty, with an emphasis on the handmade and unexpected textures and found materials, the store design includes copper accents, hand-carved natural oak, glass rose ombre pendants and rose quartz.
The Philadelphia-founded lifestyle brand creates boutiques that connect with the customer, sharing the stories behind its latest collections and designs and building local communities of FP girls around the globe. Free People holds quality, design and affordability at its core, creating coveted, unique pieces that span seasons
Styled for the season with twinkling lights, sparkling displays and a festive hand-touch, the store will feature its latest collection and of-the-moment trends. Holiday dresses, essential one-pieces and effortless sets will be store highlights, along with signature bodysuits, woven tops, and super-cozy sweaters. From flares to wide-legs, skinnies and more, various silhouettes of their in-house We The Free denim will also be available, encouraging her to find her perfect fit. An assortment of eye-catching accessories will also be available to complete the look.
“We are delighted to announce that we will be opening our first European store in Amsterdam. It is an enchanting and vibrant Nine Streets neighborhood; we can’t wait to share and build our FP community. Launching in the Netherlands is an exciting step for the brand,” Sheila Harrington, President of Free People.
About Free People
Free People is a global lifestyle brand defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out.