On the night before the official opening, Free People celebrated the opening of the store by inviting influencers for an exclusive opportunity see the brand new store in the 9 streets (9 straatjes) of Amsterdam. Afterwards, the guest went on a boat trough the canals of Amsterdam to be dropped off at the Conscious Club for a magical dinner.
The dining area of the Conscious Club was transformed into a 'Free People' walhalla, decorated with flowers and candles. Sheila Harrington, the president of Free People, came all the way from Philadelphia to join the opening night.
Overall, it was a magical night filled with joyful people and food and the guest had a wonderful time.