In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.
With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists.
Today the products are available in 26 FREITAG Stores as well as at over 300 resellers around the world. In the FREITAG Online Store there’s an extensive choice of over 4000 unique products.
Amsterdam, Friday September 11 2020. After opening the store in Rotterdam two years ago, the Swiss bag brand FREITAG is now further expanding its activities in the Netherlands with a new point of sale in Amsterdam. This store is all about recycled bags and sustainable means of transport. The new store is run by the experienced German lifestyle specialist Selekteur.
This new point of sale for the unique products of FREITAG is located in the quirky 9 Straatjes, in the middle of the Amsterdam canal belt. On the 70 m2 of the store you will find around 1,000 bags and 1,200 accessories, all made from recycled material. And the same applies to the six bicycles that you can rent for free from Roetz Bikes. This partner specializes in pimping used bicycles, thus giving them a second life as an ideal urban mode of transport. In addition to a Roetz bicycle, visitors can also rent a bicycle bag and take it for a test ride.
Visitors who want to experience sustainability first-hand, can supply the bicycle cinema in the store with electricity using their own muscle power. Don't feel like working up a sweat? Then you can also view the production process of FREITAG in peace, depicted on a truck tarpaulin.