Marije Achterbosch (Head of Product and matcha aficionado!) discovered her love for matcha when she was modeling in New York. When she moved back to the Netherlands she missed her lattes so much that she made it her dream to bring matcha to the Netherlands. Alexander Dengler (man behind the operations) saw a business model in this idea. He decided after a career at Uber and Google that he wanted to focus more on creative entrepreneurship. Alexander is also responsible for the brand design and decor. The Matcha Mafia crew is complete with Ilona Swagemakers (Head of Retail Operations and Chief Ginger Officer) who recently moved back to Amsterdam from Singapore where she managed LAVO. She takes on the day to day business at the first Matcha Mafia location.