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Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. A development headed by CEO and owner Helle Wagner along with Head of Design Anne Nøhr.

The hardworking duo brings a hands-on female perspective to the fashion industry. Focussing on creating a meaningful business model throughout the supply chain all the way to the girl in the street, The unique partnership has for more than a decade agreed to disagree and get the work done together.

Their overall mission is not to aim Modströms design at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many woman.