NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
On 18 October 2017, Dutch athlete Marlou van Rhijn launches 'Project Blade', an initiative with which she hopes to encourage more children with disabilities to take up sport.Read & see more
Nike has organized the 10km run in Paris.Read & see more
Nike unveiled "GAME ON". A documentary photo series of the contemporary women's football in the Netherlands, to kick off the European Championship. Photographer Jane Stockdale followed the women's football closely for a week to get a picture of the sport before the tournament started. The photo series follows an 11-year fanatic, CTO live, determined amateurs and the national team - plus their fans of course - giving a broad overview of an increasingly popular sport.Read & see more
From the 6th until the 9th of July, during the European Athletics Championships in Amsterdam, Nike opened a special Running Clubhouse at the Westergas in Amsterdam.
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For the launch of the new Nike Free training and running shoes we've hosted a NTC workout and NRC speed run for media. Together we have experienced the revolutionary next generation Nike Free technology.Read & see more
A new running shoe is launched. Together with media we have tested the NIKE LunarEpic shoe with a trial 5km run.Read & see more
Together with the Nike+ Run Club Kevin Hart organised a 5K run in the Vondelpark
NikeLab presents the fourth season of the revamped ACG collectionRead & see more
Liberty London’s Cameo print first appeared in 1933. Designed by The Silver Studio, one of the preeminent textile design firms of the 20th century, the abstract floral motif gradually became a beacon of timeless style.Read & see more
“I want everyone to touch, feel and enjoy the collection,” Chitose Abe, founder and designer of sacai, declares when explaining the Fall/Holiday 2015 NikeLab x sacai collection, which explores texture and silhouette by applying new fabrics to a wider selection of sportswear archetypes.Read & see more
Last Friday, October 23th, Nike+ Run Club had an exclusive Speed Session with Dafne Schippers at the Olympic Stadium in Amsterdam.
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Cold weather comfort and protection take new shape as Nike Tech Fleece and Nike Aeroloft technologies join forces once again. Cozy Nike Tech Fleece fabric continues to redefine an athletic staple while Nike Aeroloft technology bolsters warmth and enables thermoregulation.
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Today, Thursday, October 15th was the perfect start of ADE with Nike+ training club with music by Yellow Claw at the Vondelgym in Amsterdam.
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The FA15 Air Max 90 City collection extends a tradition of indulgent food and beverage references in footwear color blocking. Six popular sweets root individual models in specific locales — New York, Paris, Tokyo, London, Shanghai and Milan.Read & see more
Twenty years ago, Andre Agassi and Pete Sampras battled on the street in what became the seminal Nike street tennis advertisement. Monday, the action not only resumed, it exploded.
The Fall/Holiday 2015 NikeLab Women’s Training collection combines high-tech materials with refined style to fashion highly functional performance wear adaptable to warm-up, high-intensity training and cool-down.Read & see more
Precisely 7,328 days ago, the Sergio Lozano-designed Nike Air Max 95 introduced a futurist approach to running design.Read & see more
Fall is a time for transformations. As the weather gets colder and the leaves curl and crisp, we are ready to let go of lazy summer days and move forward toward new goals and fresh starts.Read & see more
Summer has a special knack for drawing out runners. Warm days and sunny sidewalks beckon us, whether we’re running the first or ten-thousandth mile.Read & see more
Nike on the cover of the Glamour.Read & see more
A total of 6.023 women participated to Nike's 'We Run Amsterdam' this year. The 10K running race took place at the Olympic Stadium, the city centre and Vondelpark and is a part of Nike's Women Event Series, where Nike inspires and motivates women to train together and be the best version of themselves.Read & see more
As women across the globe embrace the fitness and sport lifestyle, Nike’s #betterforit initiative serves as a catalyst.
Nike publication in FD Persoonlijk.Read & see more
In the days leading up to the Air Max family's 28th birthday, Nike released an all-new Air Max model, the Air Max Zero. And to complete the Air Max celebration, Nike Sportwear presents the Air Max Archives, a curated collection of orignial Air Maxes fresh out of the Department of Nike Archives.
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The new away kit for The Netherlands National Football Team combines the country’s evocative national colors with a unique graphic design that captures the exhilarating speed of their football.Read & see more
NikeLab is a platform for creative exploration, driving new and unexpected outcomes through collaboration. The NikeLab x sacai partnership is the result of this journey.Read & see more
This spring Nike releases a new Nike Air Max 1 Ultra collection. This collection is inspired by distinct style capitals London, Milan, New York, Paris, Shanghai and Tokyo. Each city is a home to passionate runners.Read & see more
Nike started their NTC-classes all around the world and Amsterdam gets to join as well. Team ELLE Magazine invited a few lucky readers to train with Arie Boomsma and Nike trainer Lars Schuijling in the brand new Vondelgym.Read & see more
Nike introduces fresh motivation for women looking for a challenge with the new Nike Women’s Event Series. The series — which includes the Nike Women’s Race Series and the N+TC Tour — invites more than 200,000 women around the world to celebrate and experience the power of sport through a series of one-of-a-kind, high-energy running and training events.Read & see more
Innovating for the female body in motion is the foundation of the Nike Women design ethos. Partnering with Berlin-based designer Johanna Schneider, Nike brings a new aesthetic to women’s training through a modular capsule collection designed for ultimate versatility.
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The Nike Air Max family gains a new member in spring 2015 with the addition of the Nike Air Max 1 Ultra Moire.Read & see more
The Nike Tight of the Moment uses Nike Pro tights as a canvas to elevate dynamic artwork from both internal and external creative partners.Read & see more
Nike and Liberty London celebrate their 10th collection with a new custom print. For the first time, Nike has modernized an archival Liberty design with the application of a contemporary geometric pattern.Read & see more
In a design collaboration like nothing seen before, Nike will present a new women’s training collection created in partnership with Brasilian designer Pedro Lourenço. Inspired by an emerging desire for luxury in sport performance gear, the collection presents a modern interpretation of athletic apparel for women.Read & see more
Advancing the ongoing collaboration between Nike and Jun Takahashi, innovation and insights help take the partnership’s prior commitment to premier performance further.Read & see more
In honour of the new Nike Pro Rival Bra Collection, Nike hosted a personal fitting event in the Waldorf Astoria Amsterdam. The collection is an innovative line of sports bras, designed for the body in motion, to provide the right fit and right support for every female athlete.Read & see more
The latest Nike Women’s apparel offerings balance athletic and aesthetic benefits to equip the female athlete for before, during and after her workouts.Read & see more
The Dutch high-end departement store De Bijenkorf organised a press day at the Lobsterhouse to present all the highlights regarding fashion, beauty and lifestyle for the 2014 autum/winter and holiday season.Read & see more
On June 8, Dutch girls celebrated the second edition of the Nike women-only 10k race with an all-new route through the historical heart of Amsterdam; right through Rijksmuseum, over the P.C. Hooftstraat and Prinsengracht and through the Vondelpark.
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Nike launched it's 'The last game' advertisement for the World Cup featuring major international football players. For the Dutch launch 11 influencers and journalists were selected as team captain to create their own team and were portrayed in the official Dutch football kit.Read & see more
Nike on the cover of L'Officiel Hommes.Read & see more
The final route of Nike's 10km women's run; We Own the Night is revealed. For the very first time a run will go straight through the historic city center of Amsterdam.Read & see more
Nike F.C. celebrates 20 years of brilliant football.Read & see more
We added Air. You made it an icon. Celebrate the revolutionary spirit and sense of self-expression on Air Max Day.Read & see more
Jun Takahashi taps the struggle between body and mind as inspiration for the latest Gyakusou running collection.
Nike invites designer and innovator, Riccardo Tisci, to interpret a basketball shoe that has become a cultural statement, the Air Force 1.Read & see more
A European series of women's night runs like no other.Read & see more
Nike celebrated Oqium's store opening with a huge block party at the Nieuwezijds Voorburgwal, hosted by Arie Boomsma and Sef. Basketplayers played some 2 vs. 2 games, followed by a great performance by USA-rapper Pusha T.Read & see more
Video | Nike Sportswear Presents: Nike Tech Fleece Pack
"It’s everyday sportswear made innovative for everyday life. It’s the modern look of sport."
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Amsterdam's Westerpark served as the stage for the Dutch edition of We Own the Night. On the beats of Amsterdam’s best DJs such as DJ Sandrien and DJ Cinnaman, Amsterdam’s runners owned the night with their friends.Read & see more
In the summer of 2013 Nike relaunched the innovative Nike Running app. Spice PR created a 360 PR campaign in close cooporation with Nike Europe, some A-list Dutch celebrities and artists and creatives Melvin Wix and Jessica Geysel.Read & see more
Soccer is BIG in the Netherlands! For the launch of the Dutch Away-Shirt Nike wanted to do something special. How to reach the incrowd, the innovaters...? How to make them proud of their National soccer team..? How to make the Dutch Away-shirt a fashion icon...?Read & see more