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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

www.nikeinc.com

Articles

AMSTERDAM, July 16th 2017 | NIKE GAME ON: Women's football in the Netherlands

Nike unveiled "GAME ON". A documentary photo series of the contemporary women's football in the Netherlands, to kick off the European Championship. Photographer Jane Stockdale followed the women's football closely for a week to get a picture of the sport before the tournament started. The photo series follows an 11-year fanatic, CTO live, determined amateurs and the national team - plus their fans of course - giving a broad overview of an increasingly popular sport.

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AMSTERDAM, July 9th 2016 | NIKE Nike Running Clubhouse: Unlimited Amsterdam

From the 6th until the 9th of July, during the European Athletics Championships in Amsterdam, Nike opened a special Running Clubhouse at the Westergas in Amsterdam.

 

 

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AMSTERDAM, April 7th 2016 | NIKE Revolution of the Nike Free

For the launch of the new Nike Free training and running shoes we've hosted a NTC workout and NRC speed run for media. Together we have experienced the revolutionary next generation Nike Free technology.

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AMSTERDAM, March 10th 2016 | NIKE LunarEpic: the future of running

A new running shoe is launched. Together with media we have tested the NIKE LunarEpic shoe with a trial 5km run.

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Amsterdam, January 30th 2016 | NIKE MOVE WITH HART

Together with the Nike+ Run Club Kevin Hart organised a 5K run in the Vondelpark
#movewithhart #nrc

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AMSTERDAM, December 3rd 2015 | NIKE Lab ACG Updates Just in Time for Winter

NikeLab presents the fourth season of the revamped ACG collection

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AMSTERDAM, November 27th 2015 | NIKE Contemporary Florals Energize New Liberty London x Nike Collection

Liberty London’s Cameo print first appeared in 1933. Designed by The Silver Studio, one of the preeminent textile design firms of the 20th century, the abstract floral motif gradually became a beacon of timeless style. 

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AMSTERDAM, November 5th 2015 | NIKE Lab x sacai Fall/Holiday 2015 Collection

“I want everyone to touch, feel and enjoy the collection,” Chitose Abe, founder and designer of sacai, declares when explaining the Fall/Holiday 2015 NikeLab x sacai collection, which explores texture and silhouette by applying new fabrics to a wider selection of sportswear archetypes.

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AMSTERDAM, October 28th 2015 | NIKE + Run Club Speed Session with Dafne Schippers

Last Friday, October 23th, Nike+ Run Club had an exclusive Speed Session with Dafne Schippers at the Olympic Stadium in Amsterdam.

 

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AMSTERDAM, October 21st 2015 | NIKE The Look of Winter: The 2015 Nike Tech Fleece Aeroloft Collection

Cold weather comfort and protection take new shape as Nike Tech Fleece and Nike Aeroloft technologies join forces once again. Cozy Nike Tech Fleece fabric continues to redefine an athletic staple while Nike Aeroloft technology bolsters warmth and enables thermoregulation.

 

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AMSTERDAM, October 15th 2015 | NIKE + Training Club during the Amsterdam Dance Event, to celebrate the release of the mixtape of the Dutch DJ trio Yellow Claw.

Today, Thursday, October 15th was the perfect start of ADE with Nike+ training club with music by Yellow Claw at the Vondelgym in Amsterdam.

 

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AMSTERDAM, September 16th 2015 | NIKE The FA15 Women’s City Collection's Sweet Schemes

The FA15 Air Max 90 City collection extends a tradition of indulgent food and beverage references in footwear color blocking. Six popular sweets root individual models in specific locales — New York, Paris, Tokyo, London, Shanghai and Milan.

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AMSTERDAM, August 26th 2015 | NIKE Iconic Street Tennis Ad Celebrates 20 Years with Take Two

Twenty years ago, Andre Agassi and Pete Sampras battled on the street in what became the seminal Nike street tennis advertisement. Monday, the action not only resumed, it exploded.

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AMSTERDAM, August 13th 2015 | NIKE NikeLab Women’s Training Collection Made to Layer

The Fall/Holiday 2015 NikeLab Women’s Training collection combines high-tech materials with refined style to fashion highly functional performance wear adaptable to warm-up, high-intensity training and cool-down.

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AMSTERDAM, July 24th 2015 | NIKE The Legend of Future Past: The Air Max 95 OG

Precisely 7,328 days ago, the Sergio Lozano-designed Nike Air Max 95 introduced a futurist approach to running design.

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AMSTERDAM, July 20th 2015 | NIKE Powerful Transformations: The Fall 2015 Nike Women's Collection

Fall is a time for transformations. As the weather gets colder and the leaves curl and crisp, we are ready to let go of lazy summer days and move forward toward new goals and fresh starts.

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AMSTERDAM, June 11th 2015 | NIKE Run in Full Bloom: The Nike Photosynthesis Pack

Summer has a special knack for drawing out runners. Warm days and sunny sidewalks beckon us, whether we’re running the first or ten-thousandth mile.

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AMSTERDAM, June 2nd 2015 | NIKE Publication Glamour

Nike on the cover of the Glamour.

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AMSTERDAM, May 16th 2015 | NIKE We Run Amsterdam 2015

A total of 6.023 women participated to Nike's 'We Run Amsterdam' this year. The 10K running race took place at the Olympic Stadium, the city centre and Vondelpark and is a part of Nike's Women Event Series, where Nike inspires and motivates women to train together and be the best version of themselves.

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AMSTERDAM, April 15th 2015 | NIKE #Betterforit - Fueled by a Global Community

As women across the globe embrace the fitness and sport lifestyle, Nike’s #betterforit initiative serves as a catalyst.

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AMSTERDAM, April 4th 2015 | NIKE Publication FD Persoonlijk

Nike publication in FD Persoonlijk.

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AMSTERDAM, March 26th 2015 | NIKE releases new Air Max model on #airmaxday

In the days leading up to the Air Max family's 28th birthday, Nike released an all-new Air Max model, the Air Max Zero. And to complete the Air Max celebration, Nike Sportwear presents the Air Max Archives, a curated collection of orignial Air Maxes fresh out of the Department of Nike Archives.

 

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AMSTERDAM, March 19th 2015 | NIKE reveals Dutch National football team's new away kit

The new away kit for The Netherlands National Football Team combines the country’s evocative national colors with a unique graphic design that captures the exhilarating speed of their football. 

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AMSTERDAM, March 13th 2015 | NIKE Nikelab X Sacai Collection

NikeLab is a platform for creative exploration, driving new and unexpected outcomes through collaboration. The NikeLab x sacai partnership is the result of this journey.

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AMSTERDAM, February 25th 2015 | NIKE Bouquet of Max: The Nike Air Max 1 Ultra City Collection

This spring Nike releases a new Nike Air Max 1 Ultra collection.  This collection is inspired by distinct style capitals London, Milan, New York, Paris, Shanghai and Tokyo. Each city is a home to passionate runners.

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AMSTERDAM, January 25th 2015 | NIKE NTC Class Vondelgym

Nike started their NTC-classes all around the world and Amsterdam gets to join as well. Team ELLE Magazine invited a few lucky readers to train with Arie Boomsma and Nike trainer Lars Schuijling in the brand new Vondelgym.

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AMSTERDAM, January 21st 2015 | NIKE Women’s Event Series 2015

Nike introduces fresh motivation for women looking for a challenge with the new Nike Women’s Event Series. The series — which includes the Nike Women’s Race Series and the N+TC Tour — invites more than 200,000 women around the world to celebrate and experience the power of sport through a series of one-of-a-kind, high-energy running and training events.

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AMSTERDAM, January 20th 2015 | NIKE NikeLab presents Johanna Schneider Women’s Training Collection

Innovating for the female body in motion is the foundation of the Nike Women design ethos. Partnering with Berlin-based designer Johanna Schneider, Nike brings a new aesthetic to women’s training through a modular capsule collection designed for ultimate versatility.

 

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AMSTERDAM, January 8th 2015 | NIKE A Breath of Fresh Air: Air Max 1 Ultra Moire

The Nike Air Max family gains a new member in spring 2015 with the addition of the Nike Air Max 1 Ultra Moire.

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AMSTERDAM, December 5th 2014 | NIKE Tights take Flight: The Nike Tight of the Moment x Jordan Sneaker Tight

The Nike Tight of the Moment uses Nike Pro tights as a canvas to elevate dynamic artwork from both internal and external creative partners.

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AMSTERDAM, October 30th 2014 | NIKE Nike x Liberty London 10th collection

Nike and Liberty London celebrate their 10th collection with a new custom print. For the first time, Nike has modernized an archival Liberty design with the application of a contemporary geometric pattern.

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AMSTERDAM, October 23rd 2014 | NIKE collaboration with Brasilian designer Pedro Lourenço

In a design collaboration like nothing seen before, Nike will present a new women’s training collection created in partnership with Brasilian designer Pedro Lourenço. Inspired by an emerging desire for luxury in sport performance gear, the collection presents a modern interpretation of athletic apparel for women.

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AMSTERDAM, October 6th 2014 | NIKE Nikelab presents the Nike x Undercover Gyakusou Holiday 2014 Collection

Advancing the ongoing collaboration between Nike and Jun Takahashi, innovation and insights help take the partnership’s prior commitment to premier performance further.

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AMSTERDAM, August 19th 2014 | NIKE Pro Rival Bra Collection

In honour of the new Nike Pro Rival Bra Collection, Nike hosted a personal fitting event in the Waldorf Astoria Amsterdam. The collection is an innovative line of sports bras, designed for the body in motion, to provide the right fit and right support for every female athlete.

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AMSTERDAM, July 24th 2014 | NIKE Fall 2014 Women's Apparel, starring Karlie Kloss

The latest Nike Women’s apparel offerings balance athletic and aesthetic benefits to equip the female athlete for before, during and after her workouts.

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Amsterdam, June 16th 2014 | NIKE Press day Bijenkorf

The Dutch high-end departement store De Bijenkorf organised a press day at the Lobsterhouse to present all the highlights regarding fashion, beauty and lifestyle for the 2014 autum/winter and holiday season.

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Amsterdam, June 11th 2014 | NIKE We Own The Night Amsterdam

On June 8, Dutch girls celebrated the second edition of the Nike women-only 10k race with an all-new route through the historical heart of Amsterdam; right through Rijksmuseum, over the P.C. Hooftstraat and Prinsengracht and through the Vondelpark.

 

 

 

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Amsterdam, June 10th 2014 | NIKE #Riskeverything | Nike's official Wold Cup launch

Nike launched it's 'The last game' advertisement for the World Cup featuring major international football players. For the Dutch launch 11 influencers and journalists were selected as team captain to create their own team and were portrayed in the official Dutch football kit.

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AMSTERDAM, June 1st 2014 | NIKE Publication L'Officiel Hommes

Nike on the cover of L'Officiel Hommes.

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Amsterdam, May 2nd 2014 | NIKE Final route We Own The Night 10 km Amsterdam run is revealed

The final route of Nike's 10km women's run; We Own the Night is revealed. For the very first time a run will go straight  through the historic city center of Amsterdam.

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Amsterdam, April 14th 2014 | NIKE We Don't Play Football, We Live it: Nike F.C.

Nike F.C. celebrates 20 years of brilliant football.

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Amsterdam, March 26th 2014 | NIKE Air Max Day | 24 hours honoring 27 years of greatness | 26th of March

We added Air. You made it an icon. Celebrate the revolutionary spirit and sense of self-expression on Air Max Day.

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Amsterdam, February 19th 2014 | NIKE x Undercover Gyakusou

Jun Takahashi taps the struggle between body and mind as inspiration for the latest Gyakusou running collection.

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Amsterdam, January 28th 2014 | NIKE Nike presents Riccardo Tisci Nike Air Force 1 collection

Nike invites designer and innovator, Riccardo Tisci, to interpret a basketball shoe that has become a cultural statement, the Air Force 1.

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Amsterdam, January 22nd 2014 | NIKE WOTN | We Own The Night 2014

A European series of women's night runs like no other.

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Amsterdam, September 27th 2013 | NIKE Oqium Opening Amsterdam | Pass the Dutch

Nike celebrated Oqium's store opening with a huge block party at the Nieuwezijds Voorburgwal, hosted by Arie Boomsma and Sef. Basketplayers played some 2 vs. 2 games, followed by a great performance by USA-rapper Pusha T.

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Amsterdam, August 23rd 2013 | NIKE Tech Fleece Pack

Video | Nike Sportswear Presents: Nike Tech Fleece Pack

"It’s everyday sportswear made innovative for everyday life. It’s the modern look of sport."

 

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Amsterdam, May 19th 2013 | NIKE We Own The Night

Amsterdam's Westerpark served as the stage for the Dutch edition of We Own the Night. On the beats of Amsterdam’s best DJs such as DJ Sandrien and DJ Cinnaman, Amsterdam’s runners owned the night with their friends.

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Amsterdam, July 27th 2012 | NIKE The Romance of Running

In the summer of 2013 Nike relaunched the innovative Nike Running app. Spice PR created a 360 PR campaign in close cooporation with Nike Europe, some A-list Dutch celebrities and artists and creatives Melvin Wix and Jessica Geysel.

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Amsterdam, February 29th 2012 | NIKE AVE (Allen Voor Een)

Soccer is BIG in the Netherlands! For the launch of the Dutch Away-Shirt Nike wanted to do something special. How to reach the incrowd, the innovaters...? How to make them proud of their National soccer team..? How to make the Dutch Away-shirt a fashion icon...?

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