Old Habits Die Hard see themselves as enthusiasts, lovers, but mostly they take great pleasure in creating fashion that they believe in. At OHDH, they are constantly looking for new trends, designs, colors and fabrics which they are using as inspiration for their products. They want to respond to the current hypes with an “old habits” twist. They will never work according to the existing rules, meaning that they will not present a collection each season. They live in the moment, they design in the moment and they will launch their products at the right moment.
At this moment, they focus on headwear. Starting with multiple colored hats and caps. In addition, they designed a numerous amount of handmade straps for the Old Habits hats. The idea behind the straps is that they want to give everybody the opportunity to change the look of your hat at any time. To them, a hat isn’t a piece you only wear for one season.