Petit Bateau is named after the nursery rhyme ‘Maman les p'tits bateaux qui vont sur l'eau ont-ils des jambes?’. Which has been sung for generations in France. In 1918, Etienne Valton - the son of Petit Bateau founder Pierre Valton - was inspired by this nursery rhyme to cut the legs off long johns worn at the time. The classic cotton pants we know today were born!
Petit Bateau regularly collaborates with fashion designers, including Carven, Tsumori Chisato, Cedric Charlier, Monsieur Christian Lacroix, Maison Kitsuné, Jean-Charles de Castelbajac and Ines de la Fressange, who have created capsule collections reinventing our iconic pieces. Petit Bateau also supports young artists through an innovative partnership with the International Festival of Fashion and Photography of Hyères, giving carte blanche to the winner to create a capsule collection.After the Finnish, Satu Maaranen, the Japanese, Kenta Matsushige, the German, Annelie Schubert and the Japanese, Wataru Tominaga, it will be the turn, in 2018, of the Swiss, Vanessa Schindler. Beyond fashion, Petit Bateau cultivates is involvement in childhood through innovative partnerships. Claude Ponti, Herve Tullet, children's author Keith Haring, Deyrolle and Marie-Agnès Gillot have in turn put their colourful characters on pants and iconic pieces from the brand.
On August 12th, Petit Bateau organized a "Kids Window Take Over" to celebrate the summer and mark the start of a new school year. The windows of the Petit Bateau store on the Van Baerlestraat in Amsterdam formed the canvas for a tailor-made art workshop for children aged four to ten. Under the guidance of The Kidspiration Club, the kids could express their creativity and learn about the tropical wonders of the world and themselves under the theme 'Tropicool'.
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The illustrator-poet has designed a Petit Bateau capsule collection inspired by the oceans for babies, kids and grownups.
SERGE BLOCH AND PETIT BATEAU, A CHEEKY STORY
From the very beginning, the encounter between the illustrator and the knitter was full of mischief. In 2013, to celebrate the brand’s 120th birthday, Petit Bateau asked Serge Bloch to illustrate a book of... silliness. This «catalogue of (very) cheeky nonsense» set the tone for the relationship: it’s all about fun, and lots of it! Because, as Serge Bloch says, «The world is not all that funny, so we might as well add some fantasy!»Read & see more