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The Swedish brand Hope is a lifestyle concept that exists in the field of fashion with a special liking for original and classic design. The concept is consistent and recognisable. Hope likes solid and true engagement for all parts included in the process of making their products. They believe that their global customer share similar demand for a well-made concept as they do.


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AMSTERDAM, November 12th 2014 | HOPE Pre-Spring collection 2015

A beautiful video bij Hope showing their pre-spring '15 collection.

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PARIS, September 27th 2014 | HOPE shows SS15 collection in collaboration with Märta Måås-Fjetterström

On September 27, Swedish fashionlabel Hope showed their SS15 women's collection, in collaboration with Märta Måås-Fjetterström, in Espace Commines during Paris Fashion Week.

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Amsterdam, September 10th 2014 | HOPE Major Bag celebrating 10 years

Hope celebrates the 10 year anniversary of their Major bag. Since 2004 Hope Classic Major Bag in waxed cotton has played a leading role for everyday use with practical pockets and strong resistance against rain.

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AMSTERDAM, August 28th 2014 | HOPE Opening HOPE Store

Yesterday HOPE opened their first brand store outside of Scandinavia in our own Amsterdam. The store concept 'Swedish Modern' includes a male-, female-, accessories- and interiorcollection and is open now at Hartenstraat 26.

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