The HUGO BOSS brand consists of the three brand lines BOSS, HUGO and BOSS Orange.
The BOSS core brand epitomizes authentic, understated luxury. The men’s collection offers modern, refined business- and eveningwear along with sophisticated casual looks and premium sportswear for after work. The women’s collection of the BOSS core brand stands for feminine styles with a strong focus on fine fabrics and sophisticated details. The rich array of modern businesswear, exclusive leisurewear and glamorous evening apparel fuses fashionable silhouettes with excellent design and timeless elegance. Shoes and accessories round out the range offered in the mens and womens collection, supplemented by watches, eyewear and fragrances produced under license. BOSS Green is the active sportswear line from HUGO BOSS which operates under the BOSS flag. It transcends the boundary between modern leisure outfits and performance golf apparel. Linking fashion, lifestyle and function, the collection delivers distinctive, dynamic looks in impactful colors.
In the HUGO BOSS brand world, HUGO stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. The womens and mens collections consistently set self- confident, stylish accents; shoes, accessories as well as licensed fragrances round out the ranges.
As the urban casualwear collection from HUGO BOSS, BOSS Orange sends an easygoing message. The laid-back lifestyle fashions appeal to men and women who set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindset. Shoes and accessories join licensed watches, eyewear and fragrances to perfect the uncomplicated, modern look.
At the end of March 2013, HUGO BOSS opened a new BOSS flagship store in the heart of Amsterdam – at Leidsestraat 1-3. The site in Amsterdam is one of eleven superior flagship locations around the globe to boast the new interior design.Read & see more