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The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Levi’s® range of jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.


LEVI'S - 65816_0115
LEVI'S - 0501_2145
LEVI'S - 16365_0009
LEVI'S - 00501_2116
LEVI'S - 17804_0003_501CT_1
LEVI'S - 17270_0009_1
LEVI'S - 17804_0018_501CT_1
LEVI'S - 17804_0013_501CT_1
LEVI'S - 15750_0004_1
LEVI'S - 12501_0211_501_1


AMSTERDAM, March 18th 2017 | LEVI'S Levi's x Fat Kids Cake x Kris Kross Amsterdam

Levi's hosted the Pre Party of Kris Kross Amsterdam Part Seventeen with Fat Kids Cake. Together with our friends and family we toasted with a Drambuie cocktail! 


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AMSTERDAM, February 28th 2017 | LEVI'S To welcome the Levi's 501 Skinny to the 501 Family, we celebrated it with a 501 Skinny Music Event with cool perfomances from Lucas Hamming and DIO.

The 501® skinny jeans is a basic piece in everyone's wardrobe and add an authentic vintage feel.

We are very careful when we touch the 501®, and we do it with a lot of respect,” explains Jonathan Cheung, the Head of Design at Levi’s® Brand. “People have been altering their vintage 501® jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501® Skinny.”



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AMSTERDAM, October 27th 2016 | LEVI'S 505C Music Event

Levi's® introduced the modern version of the the 505™ jeans in Amsterdam: the 505™C jeans.

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AMSTERDAM, August 4th 2016 | LEVI'S Levi's x Harvey Milk Pride collection launch

Levi's® officially launched their Levi's® x Harvey Milk Foundation Pride 2016 collection in Amsterdam. Together with friends of the brand and movers & shakers in Amsterdam, the collection was revealed.

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May 19th 2016 | LEVI'S 501 exhibition

Discover the Dutch friends of the Levi's® brand shot in their favourite 501® by photographer Mick de Lint and the 501® retrospective photo collection.

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AMSTERDAM, April 29th 2016 | LEVI'S Celebrities spotted in Levi's on Coachella

The worldwide kickoff of the festival season is with no doubt the celebrity mecca Coachella. The American festival is known for its performances of great artists and fashionable visitors. A great match with the iconic products of Levi's®.

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AMSTERDAM, March 17th 2016 | LEVI'S 501® documentaire

Levi's® has launched a three-part documentary to celebrate the 501® and its place in the American history. The Levi's® 501® jeans is the first jeans ever and is now, 140 years later, still as popular.

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Amsterdam, January 24th 2016 | LEVI'S LIVE IN LEVI'S® | 501® PARTY

Levi's® celebrated the iconic 501® collection with some of its closest friends in ArtDeli Amsterdam.

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AMSTERDAM, October 16th 2015 | LEVI'S Exclusive launch of the new Lot700 Levi's® Denim Collection

On Monday, October 12th, there was a special lunch at Paper Planes in Amsterdam to celebrate the new Lot700 Levi's® Denim Collection.


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AMSTERDAM, September 2nd 2015 | LEVI'S ® Lot700 The new ultimate denim collection for women

The perfect jeans; a must-have in every wardrobe. It is often a challenge for a woman to find the perfect jeans between the current supply of numerous fits and jeans.

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AMSTERDAM, July 24th 2015 | LEVI'S Levi’s x Petra Collins exhibition in New York

Two weeks ago Levi’s celebrated the launch of Lot700, the newest denim collection for women, in New York.

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AMSTERDAM, July 17th 2015 | LEVI'S Lot 700: new women's collection featuring Alicia Keys

Levi’s reworks its women's denim offering by launching its 'Lot 700' line.

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AMSTERDAM, July 7th 2015 | LEVI'S Jeans School student wins traineeship at Levi® Strauss Eureka Innovation Lab

On Tuesday, June 30th the first Jeans School students received their diploma in Denim City, located at De Hallen in Amsterdam.

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AMSTERDAM, April 30th 2015 | LEVI'S Commuter Collection SS '15

Levi’s launches the Levi’s Commuter Collection, a special collection designed by bikers, for bikers.




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AMSTERDAM, April 1st 2015 | LEVI'S Publication Vogue Nederland

Levi's publication in Vogue Nederland.

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AMSTERDAM, April 1st 2015 | LEVI'S Publication ELLE

Levi's publication in ELLE.

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AMSTERDAM, January 25th 2015 | LEVI'S #501CT music event

Levi's® launched their new 501 CT jeans with a dinner and party at Restaurant Le Coq in Amsterdam. The new 501 is customized with a lower waist and tapered.

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AMSTERDAM, January 16th 2015 | LEVI'S Iconic denim jacket in Marie Claire Magazine

Marie Claire asked seven Dutch designers to work their magic on the iconic Levi's denim jacket. Spice's designers Claes Iversen, Supertrash and Avelon also collaborated on this special project.

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AMSTERDAM, September 1st 2014 | LEVI'S Publication Harper's Bazaar

Levi's publication in Harper's Bazaar.

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AMSTERDAM, August 6th 2014 | LEVI'S Launches Live in Levi's®

The 'Live in Levi's' campaign is inspired on the millions of stories Levi's fans collect when they're wearing their Levi's® pieces.

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AMSTERDAM, July 2nd 2014 | LEVI'S Outdoor Festival

Levi's® celebrated their first festival ever with the iconic #501shorts in the garden of their headquarters.

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Amsterdam, July 19th 2013 | LEVI'S Levi’s® fall 2013 introducing the Icons Reinterpreted collection

Introducing the Icons Reinterpreted collection, fashions inspired by western landscapes filtered through the lens of Japanese refinement.

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March 14th 2013 | LEVI'S The Levi’s® brand launches 501® first ever non-denim 501® collection

Icons are definitive by design. The 501® was made first to last—proving time and again over the past 140 years that the original button fly jean is an icon that represents the ultimate expression of individuality and personal style.

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