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Replay is the Italian denim and smart casualwear brand that brings its authentic and contemporary style all over the world. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim in particular, is a special unique asset to the Group. Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. It trades under the brands Replay, Replay & Sons, We Are Replay and Red Seal and takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist. The Group operates in all European markets, the Middle East, Asia, America and Africa with products sold in over 50 nations. There are 220 Replay single-brand stores and around 5000 multi-brand points of sale.



October 15th 2020 | REPLAY Replay launches Hyperflex Re-Used: the superior sustainability of ‘double green’ denim

Thanks to the partnership with ISKO, Replay further reinforces its focus on sustainability with the introduction of Hyperflex Re-Used, in compliance with the most stringent internationally-recognized eco-friendly standards.

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AMSTERDAM, October 27th 2015 | REPLAY Hyperskin #jeansyoucanworkoutin

Wellness is not a trend; it's the perfect balance between body and mind, a philosophy and a lifestyle. Replay took this as an inspiration to merge it with its denim DNA and created Hyperskin: a revolutionary product able to combine performance, lightweight and 100% natural fibers.

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AMSTERDAM, July 20th 2015 | REPLAY In the spirit of ecology & ethics Replay & Sons presents the new down-free collection

Confirming the brand’s strong sense of green ethics and signature propensity for edgy research, Replay & Sons presents a Fall/Winter 2015-16 puffer jacket collection where the soft warm synthetic padding is water resistant, antiallergenic and ultra breathable.

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AMSTERDAM, June 19th 2015 | REPLAY Opening Replay Boardroom Gallery

Yesterday the second launch of the Replay Boardroom Gallery took place at the Replay headquarter. This time Replay teamed up with fashion photography duo Meinke Klein.

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MYKONOS, May 11th 2015 | REPLAY presents SS'16 collection at Nammos Beach Club

Launching their Spring Summer 2016 collection, Replay hosted around 700 guests from around the world on the beautiful Greek island of Mykonos.

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AMSTERDAM, April 30th 2015 | REPLAY Publication Harper's Bazaar

Replay publication in Harper's Bazaar.

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AMSTERDAM, March 27th 2015 | REPLAY Boardroom Gallery

Replay has established itself in a new monumental building at the Herengracht 280 in Amsterdam. At this new showroom Replay displays Replay, Replay One Off, We are Replay and Replay&Sons.

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AMSTERDAM, October 9th 2014 | REPLAY Stretch Your Limits with #Hyperflex

Replay changes the rules of denim by stretching the limits of the manufacturing process, then brings the concept to the fore by launching the Replay Hyperflex collection, an innovative product where the stretch denim experience attains smart new heights.

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AMSTERDAM, October 8th 2014 | REPLAY Hyperflex on RTL Boulevard

Dutch dancer Timor Steffens got interviewed by RTL Boulevard about his cooperation with Replay and their new Hyperflex denim.

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MILAN, September 19th 2014 | REPLAY Opening new Flagship store during Milan Fashion Week

This weekend a preview of Replay The Stage has been presented to the press and to selected guests in the brand new Replay store in Milan.

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Amsterdam, June 16th 2014 | REPLAY Eco Warriors take the spotlight in Replay's Laserblast L.I.F.E. campaign

For the global unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models. The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.

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Amsterdam, January 1st 2014 | REPLAY launches their new SS14 campaign shot by David Sims

A sparse landscape. In the backdrop, a universe where there seem to be no limits, no boundary lines. Famous British fashion photographer David Sims sets the mood by portraying two young contemporary castaways after a storm.


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Barcelona, Spain, December 1st 2013 | REPLAY presents exclusive collection to FC Barcelona... a surprise video!

Last August REPLAY announced a four year partnership with FC Barcelona. The brand will dress the team in both casual and smartwear, creating a tailor-made denim suit exclusively for them. Watch what happened when the star players from the best football team in the world got presented with their REPLAY suit...



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Frankfurt, November 11th 2012 | REPLAY MTV EMA's 2012 in Frankfurt

For the third time in a row Replay sponsored the year's top music event: the MTV EMA's. The awards took place in Frankfurt, Germany.




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