Eco Warriors take the spotlight in Replay's Laserblast L.I.F.E. campaign

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For the global unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models. The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.

These Eco-Warriors for L.I.F.E. all share an irrepressible passion and spirit; they truly embody the attitude of this singular collection and Replay’s rebellious spirit. Norwegian-born model and actress Aleksandra Orbeck-Nilssen has her own wildlife conservation trust, Nanofasa (, and is a leading spokesperson for African environmental issues around the world. The other protagonist at the heart of this campaign is Enok Groven, the Norwegian founder of Fashion Against Climate Change ( This is a well-respected newsgroup and blog focusing on environmental issues with a bearing on the fashion industry.