For the global unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models. The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.
These Eco-Warriors for L.I.F.E. all share an irrepressible passion and spirit; they truly embody the attitude of this singular collection and Replay’s rebellious spirit. Norwegian-born model and actress Aleksandra Orbeck-Nilssen has her own wildlife conservation trust, Nanofasa (www.nanofasa.com), and is a leading spokesperson for African environmental issues around the world. The other protagonist at the heart of this campaign is Enok Groven, the Norwegian founder of Fashion Against Climate Change (www.fashionagainstclimatechange.tumblr.com). This is a well-respected newsgroup and blog focusing on environmental issues with a bearing on the fashion industry.