At the beginning of 2014, the Stedelijk Museum launched Young Stedelijk (YS), an initiative that offers a new generation of culture lovers (20-40) the opportunity to connect with the Stedelijk. Young Stedelijk members get
a look behind the scenes of the Stedelijk Museum and engage with about three hundred young (20 to 40 years old) professionals with an interest in art. During a series of events, including (artist) talks, private views and vis- iting art fairs, galleries, auction houses and studios, YS members will learn more about modern and contemporary art and design. Young Stedelijk is directed by Fleur Schoonhoven of the Stedelijk Museum and a group of YS ambassadors, who are elected annually and support the initiative. The ambassadors actively involved in the programming of YS events.