Spice PR was founded in 2002. Starting with only a few brands, Spice PR has become one of the leading PR agencies within the fashion & lifestyle segment, representing about 50 hand picked fashion and lifestyle brands, covering all ranges of the industry: from luxury, commercial to high fashion and edgy. Although the company has grown, it still has a highly personal and tailor made approach. All our brands and clients have one thing in common: They all have a great story to tell or the vision and potential to do so. Spice PR is known for its marketing based way of thinking, impeccable execution and elaborate & versatile guest list services. Expect a super motivated pro active and creative PR partner. We will together with you, look for the most newsworthy PR angles and highly creative concepts with one goal in mind: A well spread and qualitative press coverage that benefits both your image and commercial results.



The showroom of Spice PR, in the centre of Amsterdam, is well known and often visited by stylists, celebrities and journalists. The showroom (550 m2) hosts a selection of the collections per season. The specialised showroom team  coordinates all editorial possibilities and advises stylists and journalists regarding different PR opportunities. Our dedicated VIP manager takes care of all celebrity seeding and VIP dressing for relevant Red Carpet and other public events. There are two media days per year during which journalists, stylists and other stakeholders (celebs, trendsetters & other happening people) come and visit to see the new collections.



Spice PR is known for its excellent event & guest list services. We are often the PR agency of choice when it comes to making sure the right high profile and relevant guests attend our clients events. Aside from that, we help our clients to define creative and news worthy event concepts. For all our events we make sure social media activation is in place. Over the past few years we have been responsible for numerous events for clients such as; Amsterdam Fashion Week, Marc by Marc Jacobs, TASCHEN, Nike, VOGUE, Glamour, BVLGARI, Levi’s, Bjorn Borg, JANTAMINIAU, Iris van Herpen, SuperTrash and Cartier. Upon client's wishes Spice PR can also take care of the production or production coordination of events.



With in-house creative brainstorm sessions we help our clients to define the best, most innovative and creative PR strategy for their brand. Our team consists of an interesting mix of account managers with different backgrounds, which allows us to define a strategy that’s profound in all perspectives. A PR strategy should not only be creative but also realistic. Main focus is the future press coverage as a basis of all our strategies.