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A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.


October 20th 2020 | Allbirds Introducing Allbirds Apparel with Purpose: A nature-evolved collection of form and function

The future of fashion is one that feels better, on you and on the planet. And in 2020, it’s become more clear than ever that the most modern way of life is to live one closer to nature.

From the start, we knew that our vision of evolved environmentalism was broader than just shoes. And as the chasm between disposable fast fashion and utilitarian basics has grown, the fashion industry has clung to the same outdated methods that continue to drive excessive carbon emissions, soil depletion, and synthetic waste.

So we asked ourselves, why couldn’t we give people clothes they’ll love and simply make them better?

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August 12th 2020 | Allbirds Allbirds expands with an environmentally friendly underwear collection made from natural materials

AMSTERDAM, June 2020: Allbirds, the sustainable accessory and shoe brand that saw the light of day in San Francisco, announced that it is expanding its offering to include underwear. The company launched another popular sock collection last year and introduced a performance shoe made from natural materials in April. So it doesn't stop there.

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June 29th 2020 | Allbirds Allbirds says ‘hallo’ with its first Dutch store in Amsterdam

Amsterdam, June 2020 - Allbirds, the sustainable footwear and accessories brand from San Francisco, is opening its first bricks-and-mortar store in Amsterdam’s famous Nine Streets area on June 18th. Allbirds launched a dedicated e-commerce site for its Dutch customers in July 2019 and has seen a growing demand for its signature minimalist trainers, which are made from premium natural materials including Merino wool, renewable eucalyptus tree and sugarcane. The store will be Allbirds’s 19th physical store, following recent openings in Berlin, Tokyo and Washington D.C. Allbirds has experienced a strong growth trajectory in Europe and opened the doors to its second outpost in London earlier this year. 

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