Descending from an ancient family of Greek silversmiths, Sotirio Bulgari, the company’s founder, manufactured precious silver objects. During the late 19th century, Sotirio moved to Italy and in 1884 opened his first shop in Via Sistina, Rome. In 1905, with the help of his sons Costantino and Giorgio, he inaugurated the shop in Via Condotti, which today remains Bulgari’s flagship store. In the early 20th century the two brothers developed a deep interest and expertise in precious stones, jewels and watches, gradually taking over their father's role in the management of the business. The period immediately after the Second World War marked an important turning point in the history of Bulgari. Giorgio and Costantino decided to move away from the dominant disciplines of the French goldsmith school to create a unique style inspired by Greco-Roman classicism, the Italian Renaissance, and the 19th century Roman school of goldsmiths. By the 1950’s-60’s, the bold and innovative style of Bulgari had gained success within the jet set and movie world.
Bvlgari and Yoon Ambush join forces for a special limited edition Serpenti capsule collection, consisting of bags and accessories. The collection is characterized by vibrant colors and a fresh and soft design - referring to the natural beauty of the tree python from Southeast Asia.
For the collection, Yoon - talented designer from Tokyo, known for her collections inspired by everyday life with high quality workmanship - used three new styles: the Serpenti Shoulder Bag, the Serpenti Belt Bag and the Serpenti Minaudière.
In addition, the collection consists of a series of accessories: a heart-shaped coin case, three different credit card holders and a Serpenti Bracelet in colored nappa leather.
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Wednesday the 16th of October it was time for the annual BVLGARI Afternoon High Tea organized by BVLGARI parfums. During the afternoon tea at Amstel Hotel BVLGARI celebrated their new fragrances Rose Goldea Blossom Delight and Splendida Tubereuse Mystique.Read & see more
On Wednesday the 19th of June we hosted the AW19 press dinner at the roof of the former diamond trade center, Capital C. Among the guest were editor in chiefs, fashion directors, journalists, VIPS, topmodels and influencers.Read & see more
On Thursday the 5th of July, we organized the press presentation for the AW18/19 collection of BVLGARI in the Hortus Botanicus. After the press presentation we hosted an exclusive dinner for press and influencers.
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On November 2nd, BVLGARI celebrated the homecoming of the two stolen masterpieces of Vincent van Gogh at the Van Gogh Museum in Amsterdam.Read & see more
The entire month of November there was a special BVLGARI Afternoon Tea, based on the Splendida perfume collection at the Amstel Hotel in Amsterdam. This is a special collaboration between the Italian jewelery brand and the Amstel Hotel. Executive chef Rogér Rassin created a chocolate mousse in the same shape as the perfume bottles. Each bottle of mousse is based on a different perfume scent.Read & see more
Bulgari invited a small group of press, stylists and influencers for a private viewing of the newest jewelry, watches and accessory collections in The College Hotel in Amsterdam.Read & see more
Stars shine in Bulgari at the 89th Annual Academy Awards ceremony held at the Hollywood & Highland Center in Los Angeles. Afterwards stars dazzle in Bulgari at the 2017 Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts in Beverly Hills.Read & see more
Bvlgari presented their "Magnificent Inspirations" High Jewellry collection in the Italian embassy in Paris during Haute Couture week.Read & see more
Bulgari launched its newest High Jewellery collection entitled Italian Gardens during Paris Haute Couture fashion week.Read & see more
BVLGARI publcation in Vogue Magazine.Read & see more
BVLGARI Publication and cover ELLE Magazine.Read & see more
At the Golden Globes, the celebration of Bvlgari’s 40th Anniversary started glamorously with Michael Keaton, winner of Golden Globe for Best Actor in a Motion Picture Comedy, wearing a BVLGARI solotempo watch.Read & see more
Italian jeweler Bulgari celebrated her 130th birthday with a beautiful dinner and exhibition of more then thirty special pieces from the Heritage Collection.Read & see more
Actress Halina Reijn and hostess of the night Daphne Bunskoek were beautifully accessorized with Bvlgari clutches at the Dutch Film Festival last night.Read & see more
To celebrate the opening of its historical store and 130th anniversary, Bulgari is proud to gift the City of Rome 1.5 million euros to renovate the most prestigious backdrop and Rome’s iconic monument, the Spanish Steps.Read & see more
Elle magazine's cover model is wearing two beautiful rings from the BVLGARI BVLGARI collection on the cover of the April issue.Read & see more
BVLGARI honored decades of red-carpet style at the Oscars by celebrating the 2014 Academy Awards in West Hollywood to commence the biggest weekend in film awards.Read & see more
The new BVLGARI BVLGARI rings come in classic white, yellow and rose gold. This year the collection is enriched with an extremely eclectic smooth black ceramic variant, encrusted with a small diamond that adds a spark of light and preciousness, cradled in a carved squared niche.Read & see more
On January 12th several celebrities shined with amazing Bulgari pieces at the 71st Golden Globe Awards.Read & see more
During Milan Fashion Week, Bulgari celebrated its new Spring Summer 2014 Accessories Collection - A Mediterranean Journey.Read & see more
Shot by Terry Richardson and featuring an exceptional muse like Carla Bruni Sarkozy, the Diva campaign expresses a modern take on the Roman Dolce Vita hedonism.Read & see more
On July 3rd, 2013 Bulgari unveiled the new Diva Collection in the presence of its muse, Carla Bruni Sarkozy. The event was hosted during the Paris Haute Couture Fashion Week at the impressive Hotel Potocki, numorous celebrities attended the presentation, amongst others; Bradley Cooper, Milla Jovovich, Virginie Ledoyen and Liu Wen.Read & see more
May 2nd the famous Italian jeweller Bulgari celebrated the magnificent history of the brand with an exclusive dinner and the exhibition of more than 30 extraordinary pieces from its Heritage Collection. A pre-view of Christie’s upcoming auction of Old Masters and 19th Century Art objects completed the colourful evening full of sparkling glamour.Read & see more