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Descending from an ancient family of Greek silversmiths, Sotirio Bulgari, the company’s founder, manufactured precious silver objects. During the late 19th century, Sotirio moved to Italy and in 1884 opened his first shop in Via Sistina, Rome. In 1905, with the help of his sons Costantino and Giorgio, he inaugurated the shop in Via Condotti, which today remains Bulgari’s flagship store. In the early 20th century the two brothers developed a deep interest and expertise in precious stones, jewels and watches, gradually taking over their father's role in the management of the business. The period immediately after the Second World War marked an important turning point in the history of Bulgari. Giorgio and Costantino decided to move away from the dominant disciplines of the French goldsmith school to create a unique style inspired by Greco-Roman classicism, the Italian Renaissance, and the 19th century Roman school of goldsmiths. By the 1950’s-60’s, the bold and innovative style of Bulgari had gained success within the jet set and movie world.


August 11th 2020 | BVLGARI BVLGARI launches collaboration with Yoon Ambush

Bvlgari and Yoon Ambush join forces for a special limited edition Serpenti capsule collection, consisting of bags and accessories. The collection is characterized by vibrant colors and a fresh and soft design - referring to the natural beauty of the tree python from Southeast Asia.

For the collection, Yoon - talented designer from Tokyo, known for her collections inspired by everyday life with high quality workmanship - used three new styles: the Serpenti Shoulder Bag, the Serpenti Belt Bag and the Serpenti Minaudière.

In addition, the collection consists of a series of accessories: a heart-shaped coin case, three different credit card holders and a Serpenti Bracelet in colored nappa leather.


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Amsterdam, October 16th 2019 | BVLGARI BVLGARI's Magical Afternoon Tea

Wednesday the 16th of October it was time for the annual BVLGARI Afternoon High Tea organized by BVLGARI parfums. During the afternoon tea at Amstel Hotel BVLGARI celebrated their new fragrances Rose Goldea Blossom Delight and Splendida Tubereuse Mystique.

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Amsterdam, June 19th 2019 | BVLGARI BVLGARI Fall/Winter 2019 press dinner

On Wednesday the 19th of June we hosted the AW19 press dinner at the roof of the former diamond trade center, Capital C. Among the guest were editor in chiefs, fashion directors, journalists, VIPS, topmodels and influencers.

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Amsterdam, July 5th 2018 | BVLGARI BVLGARI Fall/Winter 2018 presentation

On Thursday the 5th of July, we organized the press presentation for the AW18/19 collection of BVLGARI in the Hortus Botanicus. After the press presentation we hosted an exclusive dinner for press and influencers.


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Amsterdam, November 2nd 2017 | BVLGARI BVLGARI celebrated the homecoming of the two stolen masterpieces of Vincent van Gogh

On November 2nd, BVLGARI celebrated the homecoming of the two stolen masterpieces of Vincent van Gogh at the Van Gogh Museum in Amsterdam.

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AMSTERDAM, November 1st 2017 | BVLGARI Luxury BVLGARI Afternoon Tea at the Amstel Hotel

The entire month of November there was a special BVLGARI Afternoon Tea, based on the Splendida perfume collection at the Amstel Hotel in Amsterdam. This is a special collaboration between the Italian jewelery brand and the Amstel Hotel. Executive chef Rogér Rassin created a chocolate mousse in the same shape as the perfume bottles. Each bottle of mousse is based on a different perfume scent.

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AMSTERDAM, July 11th 2017 | BVLGARI BVLGARI presents the newest jewelry, watches and accessory collection in The College Hotel

Bulgari invited a small group of press, stylists and influencers for a private viewing of the newest jewelry, watches and accessory collections in The College Hotel in Amsterdam.

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LOS ANGELES, February 26th 2017 | BVLGARI Stars Shine in Bulgari at the 89th Annual Academy Awards Ceremony & Vanity Fair Oscar Party

Stars shine in Bulgari at the 89th Annual Academy Awards ceremony held at the Hollywood & Highland Center in Los Angeles. Afterwards stars dazzle in Bulgari at the 2017 Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts in Beverly Hills.

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PARIS, July 5th 2016 | BVLGARI celebrates the Magnificent Inspiration, the new high jewellery collection during Paris Haute Couture week

Bvlgari presented their "Magnificent Inspirations" High Jewellry collection in the Italian embassy in Paris during Haute Couture week. 

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AMSTERDAM, July 10th 2015 | BVLGARI High jewellery collection: Italian Gardens

Bulgari launched its newest High Jewellery collection entitled Italian Gardens during Paris Haute Couture fashion week. 

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AMSTERDAM, May 1st 2015 | BVLGARI Publication Vogue

BVLGARI publcation in Vogue Magazine.

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AMSTERDAM, March 28th 2015 | BVLGARI Publication ELLE Magazine

BVLGARI Publication and cover ELLE Magazine.

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HOLLYWOOD, January 13th 2015 | BVLGARI Bvlgari worn at the Golden Globes

At the Golden Globes, the celebration of Bvlgari’s 40th Anniversary started glamorously with Michael Keaton, winner of Golden Globe for Best Actor in a Motion Picture Comedy, wearing a BVLGARI solotempo watch.

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AMSTERDAM, October 8th 2014 | BVLGARI Inspirational Dinner at Stedelijk Museum

Italian jeweler Bulgari celebrated her 130th birthday with a beautiful dinner and exhibition of more then thirty special pieces from the Heritage Collection.

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UTRECHT, September 24th 2014 | BVLGARI worn at Nederlands Film Festival 2014

Actress Halina Reijn and hostess of the night Daphne Bunskoek were beautifully accessorized with Bvlgari clutches at the Dutch Film Festival last night.

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Rome, March 24th 2014 | BVLGARI celebrates 130th anniversary in Rome

To celebrate the opening of its historical store and 130th anniversary, Bulgari is proud to gift the City of Rome 1.5 million euros to renovate the most prestigious backdrop and Rome’s iconic monument, the Spanish Steps.

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Amsterdam, March 13th 2014 | BVLGARI on the cover of Elle's April issue

Elle magazine's cover model is wearing two beautiful rings from the BVLGARI BVLGARI collection on the cover of the April issue.

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Amsterdam, February 28th 2014 | BVLGARI Honors 'Decades of glamour' with Naomi Watts

BVLGARI honored decades of red-carpet style at the Oscars by celebrating the 2014 Academy Awards in West Hollywood to commence the biggest weekend in film awards.

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Amsterdam, January 22nd 2014 | BVLGARI The new eclectic facets of an iconic jewellery collection: BVLGARI BVLGARI

The new BVLGARI BVLGARI rings come in classic white, yellow and rose gold. This year the collection is enriched with an extremely eclectic smooth black ceramic variant, encrusted with a small diamond that adds a spark of light and preciousness, cradled in a carved squared niche.

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Los Angeles, January 12th 2014 | BVLGARI at the 71st Golden Globe Awards

On January 12th several celebrities shined with amazing Bulgari pieces at the 71st Golden Globe Awards.

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Milan, September 24th 2013 | BVLGARI A Mediterranean Journey that enchanted Milan Fashion Week

During Milan Fashion Week, Bulgari celebrated its new Spring Summer 2014 Accessories Collection - A Mediterranean Journey.

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Amsterdam, July 31st 2013 | BVLGARI Carla Bruni introduces BVLGARI's new DIVA collection

Shot by Terry Richardson and featuring an exceptional muse like Carla Bruni Sarkozy, the Diva campaign expresses a modern take on the Roman Dolce Vita hedonism.

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Paris, Hotel Potocki, July 3rd 2013 | BVLGARI Diva collection shines in Paris

On July 3rd, 2013 Bulgari unveiled the new Diva Collection in the presence of its muse, Carla Bruni Sarkozy. The event was hosted during the Paris Haute Couture Fashion Week at the impressive Hotel Potocki, numorous celebrities attended the presentation, amongst others; Bradley Cooper, Milla Jovovich, Virginie Ledoyen and Liu Wen.

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Amsterdam, May 2nd 2013 | BVLGARI Exclusive Heritage Dinner and Jewellery Exhibition at Christie‘s Amsterdam

May 2nd the famous Italian jeweller Bulgari celebrated the magnificent history of the brand with an exclusive dinner and the exhibition of more than 30 extraordinary pieces from its Heritage Collection. A pre-view of Christie’s upcoming auction of Old Masters and 19th Century Art objects completed the colourful evening full of sparkling glamour.

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