On the 8th of March MAISON the FAUX (a creative studio posing as a grand couture fashion house) presented ''MAISON pour MAISON at Amsterdam Fashion Week Studio.
After multiple LAFW and NYFW presentations MAISON the FAUX has set up their temporarily home at AFW. MAISON the FAUX has come home to explore the true meaning, both literally and figuratively of the HOUSE... and hereby presents "MAISON pour MAISON".
To MAISON the FAUX, the house is a place where you can truly be yourself. A house can be remodeled, renovated, built and shaped to suit ones personality and individuality. A house is somewhere humans can celebrate their freedom and expression. The comfort of your own home is where you share your most intimate and personal moments. However, a house can also be a restricting or limiting environment...
During the multidisciplinary presentation MAISON the FAUX presented a series of vignettes that explored all facets of a home. Scenes depicting bedroom behavior at it's most extreme. Settings that reflect the chaos of rehousing. Performers and movers swanned around, maneuvering through the sets and feeling at home within the constructed framework. MAISON the FAUX had their performers breaking free from borders and walls, transitioning from lonesome and confined sensibilities towards a feeling of togetherness.
The inhabitants were all dressed in MAISON the FAUX's interpretation of leisure wear. Home-wear in it's most ultimate and elegant form. The looks consisted out of two-piece PJ's, bedroom gowns, negligee sets and a selection of robes combined with sleeping hats and sweaters and T's with MAISON the FAUX Melatonin graphics. The home-wear looks were styled with various interior products; pillows, duvets, sleep masks and even mattresses.
"There's no place like MAISON."
The company of MAISON the FAUX is also subject to renovation: MAISON the FAUX is expanding their multidisciplinary ways. The creative studio is no longer accepting whole sale orders and is increasingly focusing on their work as a creative design studio (art-direction, spatial design, costume design etc.) and e-commerce.
MAISON the FAUX will present "MAISON pour MAISON" during Tokyo Fashion Week, introducing various home products as an addition to the "MAISON pour MAISON" presentation at Amsterdam Fashion Week.