O'Neill presents the Blue Capsule collection during Amsterdam Fashion Week at Het Hem on March 6. The Blue Capsule collections represent the future of the brand, which aims for a growing sustainability percentage with the mission that the entire O'Neill collection will be sustainable in 2025. All-round creative Kimberley Jenneskens has collaborated on the latest capsule collection. As a brand ambassador, Kimberley is responsible for the upcoming campaign shoots and the presentation during Amsterdam Fashion Week. As far as O'Neill is concerned, this is the start of a broader cooperation.